The pet business is one of the largest industries in the United States – and it’s also one of the most competitive. Much of the competition takes place on the Internet.
Imagine what your business could do with hundreds of pages of rich, authoritative content, written by industry experts? The kind of content that search engines – and users – love!
Imagine interactive features that would keep users engaged. The kind of features that bloggers and pet fanciers love to link to and share!
At Telemark Productions, we’ve spent the past 20 years creating great dog and cat related content.
Our breed profiles, breed selector, and breed comparer, combined to form the IAMS Dog Breed Library, which we licensed to IAMS for 16 years. This Breed Library was the of the most popular features on the iams.com website. Due to corporate restructuring, IAMS’ parent company, Mars Inc, has decided not to renew their license. (They have since developed a basic dog breed selector of their own.)
We are now looking for a new partner for an exclusive license or outright purchase of this material – which we believe will be a unique competitive advantage to the company that acquires the rights.
Want to know more?
Dog Breed Database and Selector
We have compiled a database of 210 dog breeds, including AKC recognized breed as well as other popular breeds. The database includes:
- Physical attributes of each breed
- Personality traits
- Skills for which the breed is known
- Detailed descriptions, including breed history, description, personality, and care. Our content was reviewed by experts in the dog world, including:
- Over 300 breeders.
- Caroline Coile, Ph.D., author of 34 books and hundreds of articles about dogs, and eight-time winner of the Dog Writer’s Association of America Maxwell Award.
- Anne Katona, a 34-year veteran AKC dog judge.
- Fully licensed, professional photos
Using this database, we’ve created the most world’s most comprehensive Dog Breed Selector (see Appendix A for details). Our selector uses 34 different factors to help people find the best dog breeds based on their individual preferences and living situations. And it really works!
We also created the Dog Breed Comparer to enable users to compare dog breeds side-by-side.
Our database can also be used in many other ways. For example, it’s easy to create “top” lists such as Best Joggers, Best with Kids, Best with Other Pets, Largest Dogs, Smallest Dogs, Least Shedding, and so on.
We’ve built a test site where you can see live examples of our dog products.
- Sample Dog Profile:
- Dog Breed Selector:
- Dog Breed Comparer:
- Top Dog Lists:
- Guess the Puppy Quiz:
Cat Breed Database and Selector
We’ve compiled a similar database of 50 cat breeds, along with a Selector and Comparer.
The Cat Breed Selector uses 11 factors, and the Cat Breed Comparer is very similar to the Dog Breed Comparer.
We can provide a live demo of our cat products prior to the conclusion of a licensing or purchase agreement.
We’ve also created a simple interactive editing tool so it’s easy to update the underlying database.
Everything is hosted on a WordPress website, which makes it easy to export the pages and then import them into another WordPress site. The content can also be exported in raw text or html format if you are not using WordPress.
As part of a licensing or purchase agreement, we can provide technical assistance to migrate the applications and content to your site.
Note that we can also provide technical consulting for Search Engine Optimization and Internet marketing if desired.
What This Means for You
This is a unique opportunity to set yourself apart from competitors with a tremendous body of content and application technology. Be the first to deploy such a system and attain what the tech world calls a “first mover” advantage.
Coupled with aggressive marketing, this can allow your company to become the unchallenged market leader.
We would like to move quickly in finding a purchaser for this content. Shall we set up a time for a phone call in the near future?
To discuss this opportunity, contact firstname.lastname@example.org, or text Robert Nicholson at 408-431-0674.
Appendix A: Comparison of Dog Breed Selectors
|Number of Questions||34||6||10||21||14||17|
|Help on Questions||Y||N||N||Y||N||N|
|Number of Results Returned||30||5||3 to 12||15||9||8|
|Dog Breeds A-Z||Y||Y||Y||Y||N||N|
|Dog Breeds by AKC Group||Y||Y||Y||N||N||N|
|Breed Profiles||Excellent||Very Good||Excellent||Excellent||OK||Poor|
|Find by Attributes||Several “Top Lists”||N||N||Y||N||N|
The Telemark Breed Selector is the most comprehensive on the market, designed to help people find the ideal breeds for their preferences and lifestyles. Based on 34 factors, it returns 30 results (starting with the best match, and working down). Users can select breeds they are interested in for a side-by-side comparison.